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marketwire
NHL Fans' Association Announces Two Sponsors

OTTAWA, ONTARIO--(CCNMatthews - Dec. 7, 2004) - The National Hockey League Fans' Association (NHLFA) is pleased to announce its first two corporate sponsors.

Decima Research Inc. (www.decima.com) has been secured as the flagship sponsor of the NHLFA's annual Fan Report poll. The poll gauges the views of the Association's 25,000-plus members on a broad range of issues related to NHL hockey.

Decima Research has a respected reputation in the field of public opinion and marketing research, providing full service quantitative and qualitative studies for a diverse range of clients in the public and private sectors, as well as industry associations and non-profit organizations. Decima's expertise will be used to assist the NHLFA in fine-tuning its Fan Report poll.

RIVI Online has agreed to sponsor the Toronto Chapter of the NHFLA. RIVI Online operates a Web site located at www.rivionline.ca and sells hockey and other sports memorabilia. RIVI is also providing a discount on its products to NHLFA members.

"We are extremely pleased to have these two companies in our corner," says Jim Boone, co-founder of the NHLFA. "We're hopeful the commitment and contribution made by these companies will attract other prospective sponsors, allowing the NHLFA to expand its scope and membership."

The NHLFA was launched in 1998 to give hockey fans across North America and worldwide a way to express their views on NHL hockey and to influence the game for the better. Membership in the non-profit NHLFA is free and anyone can become a member by registering at www.nhlfa.com.

N.B. Jim Boone will be in the Toronto area this Thurs., Dec. 9th and Fri., Dec. 10th monitoring the NHL and NHL Players' Association collective bargaining meetings.

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