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Poll: New NHL Rules are a Hit

October 14, 2005

Canadian Press

OTTAWA (CP) - Fans are giving the new-look NHL an early thumbs-up, according to a poll.

The survey by Decima Research and the National Hockey League Fans' Association, provided to The Canadian Press, suggests fans are back and digging it.

"People are neither dismissive nor cynical," Decima CEO Bruce Anderson said Friday. "They believe that the changes will matter and some of the early evidence, such as the rate of goal-scoring, bears out their expectations."

Decima contacted 1,500 Canadians during a seven-day period from Sept. 30 through Oct. 6, a stretch that covered the end of the pre-season and two days of the regular season.

The poll found 600 respondents - or 40 per cent - who regarded themselves as typical fans of the game. Among those fans, 67 per cent said the new rules will make the NHL more exciting to watch and 81 per cent said their curiosity has been piqued to see how the rules play out over the course of a full season.

In addition to Decima's random poll, the same survey went to the 28,000-member base of the independently run NHLFA. Among the association's 1,900 online replies, the responses from what Decima describes as the "hardcore fan" were equally favourable.

Bernadette Mansur, the NHL's vice-president of communications in New York, said the poll coincides with running monthly surveys the league has conducted over the past year.

She said the internal polls found little difference between the perceptions of Canadian and American fans.

"It's funny. We quite honestly expected there to be a marked difference," said Mansur. "And there wasn't."

Among the most popular changes in the Decima survey: 80 per cent of random respondents - and 82 per cent of the NHLFA's core - like the stiff new penalties for diving; 74 per cent (86 per cent hard core) like the two-line passes which are now allowed; 68 per cent (85 per cent hard core) like the smaller goalie equipment; and 60 per cent (78 per cent hard core) like the larger offensive zones.

Random respondents were more likely than the NHLFA core to approve of the shootouts following tie games, 60 per cent to 54 per cent. And the hard core wasn't nearly as receptive to new instigator rules for fighting, with just 43 per cent approval compared to 65 per cent among typical Canadian fans.

The only rule change among the 10 surveyed that didn't win a positive review is the one limiting the area where goaltenders can handle the puck.

The Decima survey also asked for fans' perceptions of the labour dispute and its resolution, and fans came down overwhelmingly on the side of NHL owners.

About 80 per cent of both the random sample and the NHLFA group support the new salary cap, three quarters like the revenue sharing and more than two thirds believe the new collective bargaining agreement benefits the league overall.

Only about a third think the new deal is good for the players.

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